Our projects always begin by gaining a deep understanding of your business goals, customer needs, applicable technologies, the surrounding space, and team structure. We meet in person with key stakeholders—executives, engineers, data scientists, product and design teams—to immerse ourselves in your business. The PS user-centered methodology begins with comprehensive customer research as a way to inform the design process.
This qualitative inquiry unlocks insights, opportunities, and solutions businesses typically haven't considered, and resulting personas ensure we empathize with the people we're designing for. We land on an informed hypothesis about where to focus the work to ensure the end product is feasible to build based on your team's strengths, is user-friendly and beautiful, and drives adoption and scale.